Monday, August 26, 2013


Blog researched and written by HUVC's equally iconic intern Ceci Cholst
The Letty Lynton dress by Adrian. Image:The Legendary Joan Crawford

Legendary costume designer Edith Head once said that Joan Crawford’s giant white dress from the 1932 movie Letty Lynton was “the single most important influence on fashion in film history.” This dress forever changed both the 1930s silhouette and the fashion industry.

 I personally think it looks odd and unbalanced—gigantic puffed sleeves and a small ruffled collar paired with a tight waistline and ruffled peplum—but there is no doubt it inspired hundreds, if not thousands, of beautiful gowns and day dresses, some of which are available for rental at Helen Uffner Vintage Clothing.

People often subconsciously link 1930s fashion to Hollywood. It’s no coincidence! Cultural and economic forces actively ensured that fashion and film were inextricable. At the time, young white women made up both the largest consumer market as well as the majority of the movie-going audience. To them, Hollywood, with its tales of rags to riches, represented a vision of accessible wealth.

From a 1934 Sears Catalogue, the green dress on the left is described as "gleaming, twinkling star of fashion.”

The description of the dress on the right from the 1933 Sears Catalogue reads:  Its “new” “tiered puff sleeve” is the “alluring kind of dress that flashes across the screen on your favorite movie star!”

 Around the same time, articles in popular media urged women to “scientifically” assess their personalities based on popular stars’ “types”, and dress accordingly. According to Sarah Berry’s book Screen Style, a popular 1936 self-help guide indicated that Ginger Rogers was the “athletic type,” Katherine Hepburn the “boyish type,” Kay Francis the “sophisticated type,” Janet Gaynor the “ingĂ©nue,” and Marlene Dietrich and Norma Shearer the “romantic type.” By “scientifically” matching your look to a star’s persona, you could dress according to your correct personality!

It didn’t take long for big business to capitalize. In 1930, Bernard Waldman had organized the Modern Merchandising Bureau, Inc., which licensed designs from upcoming films and sold them in Cinema Styles boutiques in department stores all over the country. Shoes, hats, purses, and clothes—anything that could be advertised in a fan magazine (the equivalent of our celebrity gossip magazines)—suddenly became top sellers. Women were not just exercising their economic power; they were making themselves into movie stars and buying the wardrobe to match!

One of HUVC's 1930's gowns w. full bolero sleeves
 The Letty Lynton dress was this system’s biggest success.

 In the film, Letty Lynton (Joan Crawford), is a down-and-out socialite, fleeing by boat from an affair-gone-bad in South America. On the steamship back to the United States, she meets a respectable, wealthy American man and they get engaged. Her former lover is waiting for her in New York, waiting to take her back to Uruguay, and in order to escape his clutches and instead marry the wealthy American for respectability and love, she accidentally murders the ex-lover and gets away with it.  
Another of HUVC's 1930's gowns, with the angelic sleeve
“Dishonored Lady”.

Letty wears the famous white dress aboard the cruise ship returning to New York. Ironically, Letty looks extremely innocent and girlish—the huge white sleeves resemble angel wings—but the silhouette is strong, commanding, and powerful.

 The dress caused such a furor that, when asked why so many people either loved the dress or loved to hate it, the costume designer, Adrian, replied, “In the studio we thought it a trifle extreme.” The dress itself, with its many disparate elements, was a madcap pastiche of neo-Victorian elements, a trend that was gaining popularity as women sought to “re-feminize” after the flapper 20s. It also tapped into the beginning of fashion designer Schiaparelli’s large-shouldered look.
Many costume designers and fashion designers copied Adrian’s dramatic silhouette, creating the so-called “Letty Lynton effect.” The dress proved so popular that Vogue sniffed about how “the country was flooded with little Joan Crawfords.” Thanks to the Hollywood-fashion industrial complex, these copy cats were here to stay.
Letty Lynton nightgown featured in the 1933 Spiegel Christmas Catalogue. (Image from Jezebel)

Macy’s, which had its own “ Cinema Shop” specializing in fashions worn by the stars, copied the dress in 1932 and claimed it sold over 500,000 replicas in its store, with over 1,000,00 copies selling in America alone. Whether or not that’s true, the popularity of the dress shows that American women identified with this girl who can be both innocent and commanding, a woman who could have sexual misadventures and still marry the man of her dreams. All while looking stunning.

The Letty Lynton Effect pictured in British Vogue (Images from the blog Theatre of Fashion)

Today, though we can’t seem go a day without a celebrity designing a new fashion line, film and now TV-inspired fashion trends still inspire: Annie Hall inspired women to wear menswear; Out of Africa inspired safari looks; Mad Men not only inspired a 60s retro fashion revival, the show also spawned a licensed line with Banana Republic and allowed the show’s costume designer Janie Bryant to create a line for QVC.

full sleeved-1930's chiffon dress from the HUVC Collection
 Most recently, Downton Abbey inspired Ralph Lauren’s Edwardian Fall 2012 Collection (in which Helen Uffner Vintage Clothing happened to be instrumental in contributing inspiration for them to copy!) Finally, The Great Gatsby inspired not only successful licensed lines with Brooks Brothers’ “Gatsby Collection”, but Tiffany's "Great Gatsby Collection" as well Gatsby-inspired eyeglasses from Warby Parker!

80 years later, Hollywood and fashion are still bosom buddies. Thanks, Letty Lynton!


Jhon Frank said...

Good Outfit is the fashion of every Culture.

Buy leather jackets

lola davis said...

Thanks for sharing! I enjoyed this page. vintage clothing San Francisco

rex danim said...

DO know your measurements at the outset. "Keep in mind that vintage sizes run smaller than today's sizes,crystal wedding gowns

Kalazone Silk Mills said...

Hey, Nice Information about sarees. I really appreciate to read this stuff, It’s really Nice. Keep it up!! You can also find more information about saree online shopping, designer sarees, net sarees, Banarasi sarees, silk sarees, function and marriages sarees, designer salwar kameez, Punjabi salwar kameez, Punjabi suits, Anarkali suits, cotton salwar kameez designer dress material, designer Anarkali salwar kameez, So Kalazone Silk Mill provides you all these type of sarees and salwar suits. For More Details Visit Us Today.

kalazone said...

Hey Dear!!!! I wish to say that this Stuff is awesome, nice written and include almost all important information regarding women's apparel. Nice Photos sharing. I would like to see
more posts like this . Keep it Up :) You can also find more information about sarees, salwar kameez online shopping for saree Visit Today!!!

SHE IS THE ONE said...

This is very nice and beautiful blog always keep sharing. Top fashion blogger

cv service said...

Good post! The trends and fashions of different times changed with the changing times. She was an iconic lady that has massive influence on the fashion of the day.

Mine 4 Nine said...

Online Jumpsuits Shopping India
Looking for Online Jumpsuits Shopping India? Well, if yes, then you’ve come to the perfect spot. Mine4Nine has the most comfy clothing for your pregnancy days. For buy visit -

help adya said...

The information you've provided in this blog is up to the mark and relevant, really such useful information on Post Free Classified Ads Sites , liked the most. Well, there is one more classified website which will give you advance detail for this sort of topics Post Free Classified Ads Sites 

Help Adya said...

Hi found your blog content very strong I realized after reading Free Classified Ads Posting Sites blog, really such useful information about Sites for Posting Free Ads . Demand for classifieds is increasing day by day with fast pace. I like the information on your blog there is another classified website for same services

Anusha Rai said...

Every post of yours is worth reading. Keep writing on Fashion and Clothing which drives more readers. buy bollywood lehenga online

Help Adya said...

Hi this is good to see that you are providing such great service and you giveing it for free. I love type of blogs that understand the value of providing a quality information. Thanks for sharing it very useful for Help Adya Used Clothes Online in India. 

kristinahojholt said...

Excellent blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol mens lingerie south africa

Andre Adams said...

Very nice design, thanks for sharing.

Layered pleated dress
pleated clothing
Pleated Pants
Pleated Skirts

Joseph Morgan said...

Thanks for sharing this post. It has included valuable information for enhancing our experience of wholesale buying seriously believe that contemporary cuts highlighted by fine embroideries and quirky embellishments are always in trend. And for any trend to remain eternal it is important to stay updated. So, thank you for sharing such a wonderful post about Womens Clothing

siffona smith said...

Hijab is the name of the covering that is worn on the head of Muslim women as it signifies that they are still pure when it comes to the eyes of their God. Learn about Women - Amanis on

Lulu Be Mine said...

Excellent Article! Buy Designer Clothing, Designer Dresses, and Clothes from Shop designer fashion online at Lulu Be mine. Buy Singapore Designer Clothing for Women , women's Fashion Clothing including jumpsuits and other clothes contact us now

Mickey Mcginnes said...

Thank you very much for posting this I am on bed rest actually one of the warm baths but I will try the ice now. Thanks again for sharing. Deadpool 2 Wade Wilson Leather Jacket

davidmillar said...

You are trying to use the symbolic toolbox, and you're calling the correctly Unfortunately it seems that the Matlab installation you are using does not have the symbolic toolbox. To verify which. Star Wars Alden Ehrenreich Jacket

dk print said...

Nice article! Looking for t shirt printing in Toronto? Dkprint is expertise the area of t shirt printing by means of our innovative attitude. We have highly experienced manpower that will suerly beneficial for productive output. We are the renowned t shirt printing in scarborough. Contact us now.

Swati Chaturvedi said...

Thanks for sharing such a wonderful post. With the outfits getting trendy everyday, it is nice to keep ourselves updated with every change that comes in cuts, colour and design of every dress. Very interesting and informative. Your shared post is a perfect source of information for the fashion enthusiasts.Keep up the good work and keep on sharing the latest fashion trends on Womens Clothing.

Trendy Mobiles said...

Thank you for sharing the information.

Cheapest Deals on Trendy

Rajesh Kumar said...

Whether you choose to purchase t shirts online or at a retail store, at one time or another you will probably be faced with the decision of whether to buy cheap, mass-produced t-shirts or high quality designer t shirts India. Although buying a designer t-shirt from a brand like Wildfox Couture or Imaginary Foundation can seem like an unnecessary expense when there are so many cheaper options available, it can be well worth the extra cost for a number of reasons.

Unknown said...

At last, we come to the design of the printed t-shirts for couples. For the couple shirt, you are permitted to choice personalized designs. You should confirm that you the grounding to discover what your partner actually likes.

ajay goel said...

The consciousness related to the society has turned designer T-shirts social signs. The designer clothing has been a sign of style, wealth as well as richness, just because not everyone could meet the expense of shopping the designer labels.

ajay goel said...

Availing desired Johnny Cash on the same twenty-four hours of application is not an easy thing . But now, it has become possible with the help of
blacklisted loan word which promise you to avail cash within the same 24-hour interval of application.

ajay goel said...

Blacklisted loan no citation checks are the Blacklisted for cash loan leading loaning resourcefulness in the financial market, which are enjoying great popularity among people.

ajay goel said...

Blacklisted loan no citation checks are the Blacklisted for cash loan
leading loaning resourcefulness in the financial market, which are enjoying great popularity among people.

dkprint said...

Nice article! Looking for t shirt printing in Toronto? Dkprint is expertise the area of t shirt printing by means of our innovative attitude. We have highly experienced manpower that will suerly beneficial for productive output. We are the renowned t shirt printing in scarborough. Contact us now.

ajay goel said...

Tees are the most desired grab among hands . They take a lot of time in deciding on the colour , dash , paroxysm , pattern and brand of the Designer t shirts men . However saying that does not mean they bargain other clothing without any research .

ajay goel said...

The season of summer is here. It’s right time to style up your dressing sense. When it comes to style and fashion, right selection is important. This year, Crop tops for girls are high in fashion.

ajay goel said...

The season of summer is here. It’s right time to style up your dressing sense. When it comes to style and fashion, right selection is important. This year, Crop tops for girls are high in fashion.

Ritika Mittal said...

Your post is very nice and fashionable... I like the designs which you posted in this post, Online is as easy as tapping your required product. if you are searching for a Luxury designer clothing online buy at here.

Anonymous said...

custom made lehenga online
custom made indian bridal wear
custom made indian clothes
custom made indian dresses usa
customized lehenga in usa
Custom bridesmaid dresses online
custom bridesmaid dresses near me
where can i get a dress made from picture
custom made wedding dresses online
custom wedding dress designers
custom sherwani online
mens custom made sherwani
wedding achkan for groom
custom indian pakistani bridal dresses
Custom order pakistani fashion

ajay goel said...

Everyone needs some kind of loan in life. It may be a smaller or bigger amount that you may require for a host of reasons. Apply for a loan approved and in your bank account is extensive.

Anonymous said...

Indian sari rental
rent indian clothes
rent a dress online
Evening dress rental
Indian dress rental in USA
Indian dress rental in California
Rent a lehenga in California
Rent a lehenga in USA
Bridal gown rental
Luxury dress rental
Bridal saree for rent
Rent couture dresses
rent bridesmaid dresses
Indian wedding clothes rental
designer lehenga on rent online
dress rental near me

Leena Legents said...

The demand for Printed t shirt in Delhi has witnessed new high in the last few years. After all, people from all walks and across all age groups want to stylish and tees are just the right way to flaunt that style

Pankaj Kumar Rai said...

You are writing some Amazing tips. This article really helped me a lot. Thanks for sharing this blog.
myntra coupons code

Leena Legents said...

These are graphic-tees-for-women . Each of these t shirts is designed with something unique in mind. More and more women are investing in these tees.

Chetan Chabbra said...

Nice information.. Thanks for sharing this blog. see my website also
Stylobe is India’s leading Fashion Rental Service. Stylobe is a one-stop platform to get amazing, unique and quality fashion at just a fraction of their Real Price... VIEW MORE:- Lehenga on Rent in Delhi

himanshi wxi said...

Nice information.. Thanks for sharing this blog. see my website also
ONE STOP DESIGN SOLUTIONS is an integrated full service architectural and interior solutions company. OSDS has deep capabilities to conceptualize, execute and manage an interior project on turnkey basis- from conceptualization to execution VIEW MORE:- Best interior Designer in Dwarka

Leena Legents said...

The reward can be sharing a joke with one more human being or it can be enjoyed exclusively by the wearer of the funny graphic tees .

Leena Legents said...

If you’ve found yourself in horrible financial straits and require cash yesterday, you might be thinking a payday loan . Earlier, you pull to activate on one of these cash loans, here are some things.

Leena Legents said...

If you are a salaried class person and want to get rid of your financial crunches, there is a safe way which will not only fetch you smart cash but also offer convenient repayment session and these are Weekend Payday loans.

Leena Legents said...

Now, lenders know very well what a borrower requires from them. In order to provide him complete satisfaction, Easy Payday Loans Online are recommended which carry these both features for the borrowers.

Anonymous said...

Thanks for sharing this information.Your blog is very nice, such useful information you are sharing.I really like your blog the information is very accurate.For more visit fashion write for us

Ritika Mittal said...

Thanks for your post about Buy designer tops. I’ve been thinking about writing a very comparable post over the last couple of weeks.

Smart_Margauz said...

The styles were old yet fashionable and I like it. Glad to see your post. This is informative as well.
Thank you for sharing this with us.

Leena Legents said...

You can find these Denim shirts for women in both short and long sleeved styles, though it is the long sleeve version that is highly popular among women across all age groups.

Leena Legents said...

Are you looking for the finest collection of plus size cotton tops? Are you unsure whether or not you will be able to find the best one for you? If yes is what you might be answering then you should know that the modern day market is flooded with plethora of Plas size cotton tops.

Azor Ads said...

All of your posts are well written. Thank you. post free ads

Azam Ahmed said...

Pashion clothing offers you the wide variety of quality product with very realistic rates. We are the well-known product manufacturer and exporter like t-shirts, bags, jackets, umbrella, cap in all over the world.
Contact us @: Pashion Clothing Pvt Ltd
Mobile: +91 7774080211
Web site:

Leena Legents said...

But before taking any action, must shop around to know about which lending companies are providing
Loans for Bad Credit
. As there is too much competition in the market, lenders are bound to offer lower interest rates.